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Marketing Mix Modeling that actually drives growth

Answer questions like: "What is the incremental revenue from TV?" and "How should I allocate my media budget next year" to optimize your marketing spend across all channels — online, offline, and everything in between.

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Trusted by leading brands

Traditional MMM is broken

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One-off projects that take months to deliver

Outdated insights by the time you get results

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Limited to channel-level data—no campaign granularity

Expensive consultancy engagements with no
ongoing value

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Introducing Triangulation

Introducing Funnel's always-on Marketing Mix Modeling

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Continuous & automated

  • Daily updated models, not just quarterly reports
  • Real-time insights when you need them
  • No waiting months for consultant deliverables
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Integrated approach

  • Part of Funnel Measure's Triangulation framework
  • Combines MMM + Digital Attribution + Incrementality Testing
  • One coherent measurement system, not conflicting numbers
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Granular & actionable

  • Channel-level incrementality + campaign-level detail
  • Accounts for seasonality, pricing and external factors
  • Optimize spend across online, offline, paid and organic

From data to decisions in days, not months

1
Connect your data

Consistent, governed ingestion from 600+ sources via Funnel’s Data Hub

2
AI-Powered Modeling

Multi-objective optimization across thousands of configurations

3
Daily Insights

Saturation curves, marginal ROAS, budget recommendations

4
Take action

Scenario planning, forecasting, automated bid optimization

What you get with Funnel Measurement

Attribution

Correct attribution

Know what actually drives conversions

Attributing sales conversions to media channels with machine learning and data science; not just last click.

Baseline

Baseline calculation

Measure only what’s truly incremental

Most conversions are independent of advertising. True ROAS is net of the baseline.

Adstock

Adstock modeling

Capture impact beyond the click

Much of the effect of the marketing comes after a period of time. This time delay is called Adstock.

Marginal

Marginal acquisition cost

Find the spend sweet spot

Advertising has diminishing returns with scale. Finding the sweet spot is crucial.

Budget

Budget optimization

Put dollars where they work hardest

Find the ideal budget allocation given the saturation of each channel.

AI

AI insights

Turn analysis into action

LLM powered analysis that uncovers insights and suggests changes to the marketer.

Built on Funnel's Data Hub

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    600+ marketing connectors and auto-normalization

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    Structured, clean time series data for modeling

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    Persistent storage of all historical data

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    Outputs to BI tools (e.g., Looker, Tableau), Data warehouses, and Funnel Dashboards

Implementation

Fast, Expert-Led Implementation

Measurement readiness
assessment
4-12 week
implementation
Dedicated Measurement
Consultant
Ongoing support &
optimization

Triangulation

See how Funnel Measure can transform your marketing

  • Get a personalized demo and discover your true incremental ROAS.

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Download the technical whitepaper