The future of marketing measurement 

Are you still relying solely on attribution to measure your marketing success? Understand how to combine MMM, MTA and incrementality testing for accurate performance measurement. 

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What you will learn

This guide breaks down the strengths and limitations of each measurement method, offering a clear roadmap to adopting a more holistic, future-ready approach to marketing performance. 

 

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The paradigm shift

Why traditional attribution models are no longer enough.

 

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The power of triangulation

How combining MMM, MTA and incrementality testing delivers a more complete picture of your marketing performance. 

 

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The practical setup

Step-by-step guidance to implementing triangulation in your marketing strategy.



Why you need this eBook? 

The world of marketing is evolving, and so are your competitors. This ebook provides you with the tools and knowledge to adopt a more robust measurement framework, giving you the confidence to make smarter, data-driven decisions. Don't just adapt — lead the way. 

 

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About the author 

After completing his studies in computer science and business administration, János Moldvay worked in data science and marketing intelligence for three and a half years at the Otto Group. He then went on to successfully establish and lead data science teams at Xing and Jimdo, among other companies. János has been working on AI-based attribution modeling since 2011 and founded Adtriba at the end of 2015. In 2024, Adtriba was acquired by Funnel, the leading marketing intelligence solution.

 


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