The Triangulation Tango 

Are you still relying solely on attribution to measure your marketing success? Combine MMM, MTA and incrementality testing for accurate performance measurement. 

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What you will learn

This guide breaks down the strengths and limitations of each measurement method, offering a clear roadmap to adopting a more holistic, future-ready approach to marketing performance. 

 

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The paradigm shift

Why traditional attribution models are no longer enough.

 

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The power of triangulation

How combining MMM, MTA and incrementality testing delivers a more complete picture of your marketing performance. 

 

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The practical setup

Step-by-step guidance to implementing triangulation in your marketing strategy.

Why you need this eBook? 

The world of marketing is evolving, and so are your competitors. This ebook provides you with the tools and knowledge to adopt a more robust measurement framework, giving you the confidence to make smarter, data-driven decisions. Don't just adapt — lead the way. 

 

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