FUNNEL FOR BRANDs

Stay on top of every campaign

Funnel gives you the tools to track marketing performance, stay aligned, and trust your numbers. Automate tasks, free up time, and focus on what’s driving results.

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Trusted by 1,600+ brands around the world

Data that makes a difference

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Full transparency

• See exactly how metrics are calculated, no hidden logic or secret formulas.

• Build, adapt and share reports on your terms—no dependencies or delays.

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Move faster

•  Group campaigns and build custom metrics without writing code.

•  Skip engineering queues and give marketing data independence.

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Activate insights

• Send clean, marketing-ready data to any destination for fast reporting.

• Make better decisions across the company with accessible data.

Keep everyone in sync

With all your marketing data in one platform, your whole team stays on the beat. Funnel helps you take out the complexity, and maximize your potential.

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decrease in annual costs
Funnel isn't just solving our immediate needs but is also a future-proof solution.
gabriela
Gabriela Nedelcia
Marketing Consultant
Van de Velde
Read the case study

 

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Every month Funnel powers

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1,600+

Brand customers

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$80B

 Ad spend

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116B

Rows of data

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50+

Countries

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Full transparency

Managing your brand’s marketing data in-house can be hard work—but not with Funnel. Getting full control of your data, owning the reporting process and working to your schedule means better insight into what’s working, and more opportunities to succeed.

E-commerce & retail

Stay ahead with real-time insights. Leading brands use Funnel to track what sells, fix what doesn’t, and grow faster. Use ready-to-go connectors for retail platforms, including our proprietary Shopify integration that unlocks rich, granular data built for marketers.

Featured case study
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“With Funnel, I can skip the boring stuff and dive straight into the fun part, which is analyzing data. It has not only saved us time but also fostered better discussions within the team.”
Michaela Nordstrom, E-commerce Manager at Filippa K
Learn more
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Fewer spreadsheets, more strategy

From TikTok to HubSpot – client data looks different on every platform. With a mess of different fields, names, and metrics, progress is slow and error-prone.

Funnel pulls in data from 500+ platforms and normalizes everything. Less time trawling through spreadsheets fixing data – more time finding what works.

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Track results to tell better stories

Whether you’re working in Funnel, building in Looker or syncing to Power BI, get the flexibility to visualize data exactly where and how you want it.

  • Funnel Dashboards
    No-code dashboards for fast, flexible performance overviews. See results without digging through spreadsheets.

  • Looker & Looker Studio
    Send clean, modeled data straight to your BI tools. Build shareable, interactive reports that drive action.

  • Power BI, Tableau & more
    Prefer something else? We integrate with it, so you can track performance in the tools your team already loves.

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ADVANCED MEASUREMENT

Marketing is cheerleading

When something is out of sync, it shows. Learn how Funnel Measurement uses machine learning and AI to drive better decisions and get more from every budget.

How Funnel works with brands

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Connect everything

Use 600+ connectors – built and maintained by us – to pull in data and send it where you need it. Need something custom? Just ask.

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Tidy it up

Standardize naming conventions, currencies, time zones, and KPIs in a snap. Funnel makes messy data usable – at scale and without code.

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Share anywhere

Send clean, harmonized data anywhere your clients need it: Looker Studio, Power BI, Sheets, or your custom dashboards.

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Ready to make some moves?

Join over 1,600 brands growing faster with Funnel. Talk to a member of our team in a no-obligation call, and we’ll find out if we’re a good match.

In 30 minutes, we cover:
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    Your challenges, and how Funnel can help

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    How to track and share performance across teams

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    Future-proofing your marketing data stack

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    Tips from brands solving similar problems

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Schedule your free demo

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