The Challenge
Siloes. Walled gardens. Cookie deprecation GDPR. It’s no wonder marketing is increasingly relying on vanity metrics. Modern marketers know that strategies like last-click attribution are limited — eating up time and resources.
The Solution
It’s time to come together and get all your channels, tactics and strategies in sync with your vision and goals.
The Approach
Funnel Measurement uses an innovative triangulation approach by combining marketing mix modeling, digital attribution and incrementality testing to craft unbiased and cross-validated insights. That leads directly to better decisions, avoided waste and maximized growth.
Digital attribution
For brands that need it, Funnel’s innovative triangulation method can incorporate a variety of digital attribution strategies.
Media planning tools
Funnel’s AI-powered forecasting and planning tools help you to see around corners and encourage collaboration across the entire marketing team.
Always available
We go beyond traditional measurement projects by providing always-on access to the models for the life of your account.
Tim Kreienkamp
Director Measurement & Data Science
Houssem Gharbi
Cristofer Tadrissi
Data Scientist
Kalle Backlund
Senior Manager, Measurement Consulting
Antonio Ferreras
Customer Facing Data Scientist
Hanifi Killioglu
Data Scientist
Tim Kreienkamp
Director Measurement & Data Science
Houssem Gharbi
Cristofer Tadrissi
Data Scientist
Kalle Backlund
Senior Manager, Measurement Consulting
Antonio Ferreras
Customer Facing Data Scientist
Hanifi Killioglu
Data Scientist
Ready to dive deeper? Now that’s the spirit!
Explore how our experts view marketing measurement and how triangulation provides the most accurate insights. Get your personal copy of our e-book by simply filling out the form to the right so we can deliver it directly to your inbox.
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