Welcome to Funnel Measurement

We’ll sync your strategy to get the most from your spend.

Sync it with Funnel Measurement

Request a consultation

Advanced marketing measurement

Go beyond last-click to uncover deep insights and drive incremental growth for your business.

Funnel Measurement combines MMM, Multi-Touch Attribution, and Incrementality testing for the best results:

Advanced marketing measurement

Go beyond last-click to uncover deep insights and drive incremental growth for your business.

Marketing Mix Modeling

Design and validate the optimal marketing mix for your business

Digital Attribution

Get the insights you need from your digital campaigns

Experimentation and testing

Ensure model accuracy and measure marketing incremenality

Marketing Mix Modeling

Design and validate the optimal marketing mix for your business

Digital Attribution

Get the insights you need from your digital campaigns

Experimentation and testing

Ensure model accuracy and measure marketing incremenality

Align your marketing strategy. Get the best possible return on ad spend

As we navigate a less trackable world, traditional attribution strategies like last click and time decay fall short. Funnel Measurement tackles this challenge differently. We utilize marketing mix modeling, multi-touch attribution, and incrementality testing in a cohesive approach we call triangulation. This method leverages the strengths of each strategy while mitigating their weaknesses.

Sync it with Funnel Measurement

Request a consultation

Features and pricing

For those new to Funnel and measurement, we offer a plan starting from $7,500 a month. This includes access to a responsive team complete with product experts and data scientists who work with you to craft models that meet your precise needs.

Capture hidden growth opportunities with our AI-powered media optimization, scenario planning and forecasting tools.

Request your own consultation today and start driving more meaningful results.

A team of stars

Our team uses AI-driven technologies to model every last bit of your data to build a comprehensive view of your performance.

Pinpoint accuracy

We triangulate the best opportunities for your ROI with a mix of MMM, MTA and incrementality testing.

Always available

We go beyond traditional measurement projects by providing always-on access to the models for the life of your account.

Sync with us

Your needs are unique, which is why you deserve your own set of experts to support and guide you toward more impactful results. Simply submit your email in the form to the right to request a consultation with one of our team members.

Please share your email, then select a convenient date and time for your consultation.

Meet our team of experts

Our in-house data scientists have decades of industry experience. With a comprehensive understanding of your unique needs, they build thousands of models to account for every possibility, vet every result and curate the answers that best serve your business.

Tim Kreienkamp

Director Measurement & Data Science

Houssem Gharbi

Cristofer Tadrissi

Data Scientist

Kalle Backlund

Senior Manager, Measurement Consulting

Antonio Ferreras

Customer Facing Data Scientist

Hanifi Killioglu

Data Scientist

Tim Kreienkamp

Director Measurement & Data Science

Houssem Gharbi

Cristofer Tadrissi

Data Scientist

Kalle Backlund

Senior Manager, Measurement Consulting

Antonio Ferreras

Customer Facing Data Scientist

Hanifi Killioglu

Data Scientist

Ready for triangulation?
Now that’s the spirit!

Why rely solely on MMM, MTA or incrementality testing when you can use all three? Our approach utilizes the strengths of each methodology to offset their weaknesses. Discover how we achieve this, and how your business can benefit, by downloading our white paper.

Simply fill out the form, and we will deliver your personal copy directly to your inbox.

Access the report

We just need your name and work email so that we can send it to your inbox. Fill out the form below to get the report.

Learn how to sync your marketing through measurement