FUNNEL FOR DATA ANALYSTS

Fuel for faster insights

Speed up your deep-dives. Funnel serves up clean data sets ready for analysis, making summarizing and finding correlations easier and faster.

Automated marketing metrics import
One-click export to Google Sheets or BI tools
Unified multi-channel ad data across platforms

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NP Digital - Getting better insights with Funnel

Make the most of your time

Analysts shouldn't have to waste time with manual exports, siloed data and messy naming conventions. With Funnel, data collection, cleaning, normalization and export are all automated — so you can jump straight to Looker Studio, Google Sheets or a data warehouse and focus on driving growth.

How Funnel supports data analysts

Get what you need, when you need it with endless integration options and always fresh data.

Connect raw data

Use over 500 native connectors and custom integrations to bring all your marketing data into one central source of truth.

Clean and transform without code

Auto-normalize campaign fields, currencies, custom metrics and dimensions using our user-friendly no‑code interface.

Keep the data fresh

Trust the latest figures — Funnel continuously imports the latest data and syncs to Sheets, BI tools, or your data warehouse.

BEHIND THE SCENES

Start with solid foundations

Set up your data with rock-steady integrations so that your analytics tools can get to work smoothly, and quickly.

With Funnel you can:

Get clean, structured marketing data into Google Sheets, your BI stack, BigQuery, or Python notebooks — ready for any analysis you need.

Easily tweak your exports — choose different metrics, breakdowns, and time ranges — to quickly iterate and find the best model for your data.

Robust and scalable

Funnel automatically normalizes field names across platforms. Plus, with robust connectors, you can rest assured that dashboards and reports won’t break.

Automated data mapping

Multi-channel reporting is now effortless and speedy, thanks to Funnel’s automatic recognition of cost, clicks, and impressions.

Single source of truth

With a standardized, easy-to-use platform, Funnel democratizes data access. This removes silos and unites teams, no matter which platform or source they're working with.

Robust and scalable

Funnel automatically normalizes field names across platforms. Plus, with robust connectors, you can rest assured that dashboards and reports won’t break.

Automated data mapping

Multi-channel reporting is now effortless and speedy, thanks to Funnel’s automatic recognition of cost, clicks, and impressions.

Single source of truth

With a standardized, easy-to-use platform, Funnel democratizes data access. This removes silos and unites teams, no matter which platform or source they're working with.

Sharing to anywhere

It’s even simpler to share marketing data with any team or tool — including Google Sheets, Data Studio, Power BI, or your data warehouse.

Automatic updates

All your dashboards, reports and data sets are kept up-to-date with any new data automatically, so you’re always ready with the freshest numbers.

World-class support

Existing Funnel customers get access to always-on support channels for gold-standard assistance, consultations and creative problem-solving.

Sharing to anywhere

It’s even simpler to share marketing data with any team or tool — including Google Sheets, Data Studio, Power BI, or your data warehouse.

Automatic updates

All your dashboards, reports and data sets are kept up-to-date with any new data automatically, so you’re always ready with the freshest numbers.

World-class support

Existing Funnel customers get access to always-on support channels for gold-standard assistance, consultations and creative problem-solving.

Trusted by the world's leading marketers

Our analysts have more time to spend analyzing, communicating and optimizing rather than adjusting spreadsheets. This makes the teams so much more effective in their work.

Aimee Wilkinson

Senior Analyst

500

hours saved

Journey Further saves 500 hours on reporting every month.

Read Journey Further case

100%

reporting coverage

After switching to Funnel, Trivago achieved

full coverage for their reporting platforms.

Read Trivago case

Find your workflow

With Funnel you can get to analysis faster, with numbers you can trust.

Pivot tables and analysis

Google Sheets, Looker Studio

Business Intelligence tools

Power BI, Tableau

Data warehouses

BigQuery, Snowflake

Discover how Funnel helps companies work better with data.

Find your data destination

Quick Start

Try Funnel’s pre-built dashboards or Google Sheets templates, or build your own workflow to suit the destinations you want to send your data to.

With dashboards, you can monitor your data at a glance, and check everything is performing as expected before you export for deeper analysis.

Browse templates

Next level analytics

Looking for more advanced measurement capability and AI-powered optimization? Funnel Measurement combines media mix modeling (MMM), digital attribution and incrementality testing for a deeper, more comprehensive view of your marketing performance.

Explore measurements

Let’s get your data moving

Ready to give an extra boost to your analytics workflow?
Sign up to Funnel for free to get started in your own time with four free connectors,
or book a 1:1 call with our team to talk through your specific requirements.

Start for free

Get a demo

Frequently asked questions

What is Funnel and how does it help with marketing analytics? dropdown

Funnel is a no-code marketing analytics platform that helps teams collect, organize, and analyze marketing data from 500+ sources.

How long does it take to get set up? dropdown

Funnel is quick to get up and running. Most users start to see value within only a few days. You can expect to start generating insights from your marketing data analytics tools in under a week.

Can I do correlation or regression analysis in Funnel? dropdown

Not directly, but Funnel prepares clean, analysis-ready data. This can be exported into Google Sheets, Excel, or your business intelligence (BI) tool to run regression models, correlations, or forecasts using your preferred statistical tools.