Driving results in a marketing squeeze

We invited experts in the field of marketing measurement, creativity and branding, and neuroscience to come together to discuss what we can do better in 2025.

They explore the tools and strategies needed to enhance your marketing efforts next year, from optimizing content creation to innovative measurement techniques. Hear what they have to say! 

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Learn how to make your marketing budget work harder & be more measurable in 2025

The magic of compound creativity with Andrew Tindall


The Magic of Compound Creativity

icon-time-circle-black-900 Watch time 25 minutes

Andrew Tindall, the VP of Global Partnerships at System1, shared insights on effectiveness in the age of efficiency. His concept of Compound Creativity is making waves in the industry, and this is one of the first times it has been shared live. 

Key takeaways: 

  • Change can be costly! And as humans, we like familiarity 
  • Consistency can have compound effects (as long as we're starting from a solid creative foundation) 
  • We can't only look at our efficiency metrics (i.e. ROI), we have to consider effectiveness 
The future of marketing intelligence with Janos Moldvay


The Future of Marketing Intelligence

icon-time-circle-black-900 Watch time 25 minutes

János Moldvay, the VP Measurement at Funnel, brings over a decade of expertise in marketing measurement. János took us through the history of marketing measurement — exploring how privacy and tracking changes have shaped our industry—and what the future of marketing intelligence looks like.

Key takeaways: 

  • We are entering a less trackable future for marketing — the old ways will no longer work
  • We need to measure the incremental impact of each activity across the entire marketing mix 
  • Triangulation will be what helps us predict and drive growth 
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Neuro-scientific advances for motivating teams through change

icon-time-circle-black-900 Watch time 30 minutes

Naomi Glover is the founder of Neuro-Informed Ltd. and has over 20 years of experience of translating brain science into practical tools for real-world success. Naomi shared how to motivate teams through change and ensure we look after our most valuable asset: our people. 

Key takeaways: 

  • The world is moving faster than ever, and people are feeling as though they struggle to keep up
  • Organisations can measure the improvement of creativity and curiosity, focus, how people make decisions
  • Analytical and creative thinking are the top 2 skills companies are looking for, so how can we train and measure those? 
Back to the future: the comeback of marketing measurement


Back to the future: the comeback of marketing measurement

icon-time-circle-black-900 Watch time 30 minutes

With our expert panel, we explored some of the most critical themes in marketing measurement: the evolving role of brand across industries, the connection between marketing metrics and business success, and how data-driven strategies are shaping the future of our field.

Our panel features Emily Gustin, Measurement Partnerships
at LinkedIn, Mark Syal, CEO of BrainLabs, Joy Talbot, Senior Director of Economics at magic numbers, and Viktoria Tchoudakov, Go To Market leader at SYSTM.

Key takeaways:

  • Companies should view brand as a long-term strategy and invest in it accordingly (even B2B!) - and you need to measure it differently with a short and long-term view

  • CFOs want to see marketing as an investment rather than a cost -- so change the way you phrase and frame the investment
  • Without holistic measurement you could be over-investing in channels that may not pay off as much as a brand initiative.

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