Simply powerful reporting

Stress-free marketing reporting, all for free. Save time and boost insights with our huge library of connectors and choice of export options. Track progress with dashboards, and get closer to your goals.

Unlock marketing intelligence,
for free.

Bring together marketing data from multiple sources, seamlessly, with no dev required. Keep an eye on what’s working, track progress and export to your favorite destinations. With one source of truth, it’s even easier to reach your marketing goals.

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Every month, our free plan powers

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50,000+

Data sources

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12,000+

Looker Studio reports

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4,000+

Google Sheets reports

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$250m+

Total advertising spend

Accurate insights, simple setup


  • Choose up to four connectors free, from over 100 pre-built connectors

  • View live reports in Google Sheets, Looker Studio, Excel or Funnel Dashboards

  • Receive new data updates automatically into your choice of tool
Join the world’s most data-driven companies

Test the premium experience 

Ready to give Funnel a go, but need a bit more than our free plan? Trial all our Business and Enterprise-level connectors, plus Premium destinations, with unlimited FlexPoints — completely free for 14 days. Sign up for free, and activate the trial in the app.

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    14-day trial

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    Premium connectors and destinations

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    Unlimited FlexPoints

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    No credit card needed

Bring data to life

Build impactful visualizations easily in Funnel Dashboards, or choose a pre-built template and start analyzing in an instant.

Fast-loading dashboards

Be boardroom-ready with in-built dashboards. Build your own or use one of our pre-made templates to start bringing your data to life.

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Shopify Black Friday
Easily track Shopify store performance with this Black Friday cross-channel template. Connect Shopify and marketing platforms to view key KPIs in minutes. Fully editable.
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Shopify + Paid Ads + Google Analytics
Easily track Shopify store performance with this cross-channel template. Connect Shopify and marketing platforms to view key KPIs in minutes. Fully editable.
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Performance Marketing Overview
Combine paid advertising and Google Analytics data in one report to evaluate marketing efforts effectively.
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Google Analytics Overview
Track GA4 metrics like sessions, views, and conversions. View breakdowns by source, medium, campaign, or paid vs. organic.
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E-commerce Performance Marketing
Analyze how advertising impacts your store with key metrics like revenue and cost by traffic source in one dashboard.

Funnel is the go-to tool for modern marketers 

Modern marketers love Funnel

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Made for marketing data

No more frustration or broken sheets. Our simple point-and-click tools means creating powerful cross-channel dashboards is a breeze. 

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Large connector library

Better insights mean better growth. With one of the largest connector libraries at your fingertips, you get instant access to the data you need, when you need it.

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Endless potential
Ready to expand your marketing reporting? Upgrade from our free plan to our Enterprise reporting suite, trusted by the world’s biggest brands.

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What our customers are saying:

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Don’t take our word for it, this is what our customers are saying

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Benjamin E.
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"We previously used Supermetrics, which required internal developer support regularly"

We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly.

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Betül
Full Star
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Half Star
"Funnel makes my daily life easier"

Easy to navigate, fast support, so many connection options, currency management, multiple data export option

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Ibrahim E.
Full Star
Full Star
Full Star
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Full Star
"Funnel is my favorite martech, by far, eats Supermetrics for breakfast"

Funnel is my favorite martech, by far, eats Supermetrics for breakfast. After using Funnel, I am able to extract all my favorite data and visualize it. Combine data, view everything in one place and build custom connectors. Just buy it. Simple as that.

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Victor G.
Full Star
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"Funnel Partnership success"

I have been using Funnel for a few years now and I am absolutely delighted with it. It has made our data acquisition efforts for all social media data so much easier and faster.

Looking for more? Unlock the full power of Funnel with paid plans. 

Whether it's more data sources, advanced analytics, or seamless integration with your entire tech stack – our flexible options grow with you. Explore our plans to find the right fit for your needs and supercharge your marketing efforts.

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    Unlimited workspaces

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    Data source templates

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    Measurement (available as add-on module)

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    Enterprise Single Sign-On

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    Data region choice (EU or US)

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    Technical Account Management